• Join the movement

    Be Golden

    October 5-7, 2017
    Bloomington, Indiana

  • Tech & Activism with

    Luvvie Ajayi

  • 25+ speakers, Meet-Ups, The Gold Lounge + More

    Join the Movement

  • Be Golden

    5k Gold Rush Walk/Run and Gold Lounge

    All Gold Badge participants can participate in yoga and body-flow workouts every morning before the workshops begin, a free photoshoot with hair and makeup in our Gold Lounge, and end the conference with a 5k!


Be Golden is a multi-day experience to inspire and empower individuals to lead unapologetically authentic lives. Our team of women is headquartered in Bloomington, Indiana with members of our Fembassador program located throughout the United States.

Through the personal stories of our keynote speakers, workshops, meet-ups, and a 5k walk/run, Be Golden is a platform for people to connect, learn, dream, and implement their goals whether personal or professional. The workshops included in the Gold Badge fall under two tracks, lifestyle and business tools (emphasis on technology). Attendees will leave this experience with new skills that are applicable to their career goals and a new support network to be truly golden.

Our Mission

Our mission is to provide a collaborative space to inspire and empower individuals to lead their most authentic lives—to be golden. Through conversation and connection at our multi-day experience, let's spark that pivotal change and push one another to live unapologetically.


Book your room now at Hyatt Place Bloomington by September 4, 2017 for only $199 per night.

The hotel is the venue for some of the workshops and is located only two blocks from The Buskirk-Chumley Theater, where other workshops and the keynote addresses will take place.

Click here to book at this special rate!

Special July Rate


ENTER CODE "GOLDEN" for a special rate of $399

Our Featured Keynotes

Join the movement on October 5-7, 2017 in Bloomington, Indiana with our badass keynote speakers, Luvvie Ajayi, Susan Hyatt, and Elliott Sailors.



Susan Hyatt is a Master Certified Life Coach and works with women who crave more out of life. She’s best known for helping entrepreneurs make more money without feeling shackled to a desk, and for teaching women how to lose weight permanently by bringing more pleasure and excitement into each day, not less.



Luvvie Ajayi is an award-­winning writer and digital strategist who thrives at the intersection of comedy, technology, and activism. A twelve‐year blogging veteran, she’s the voice behind the respected and hilarious AwesomelyLuvvie.com, where she covers all things pop culture with razor-sharp commentary and wit. Her book, I’m Judging You is a New York Times bestseller.



Elliott Sailors is a model and actor who, in 2012, became one of the first women to model menswear as well as womenswear, walking the runways in Paris, Milan and New York Fashion Weeks. Elliott's androgyny, bold statements and commitment to people being true to themselves gained international notoriety - including appearances on The Today Show, The View, CNN, Access Hollywood and more. In 2016, OUT Magazine payed tribute to Elliott in honoring her as one of the year's distinguished OUT100. In 2017, all of the roles we see Elliott portray in her acting are queer characters, as she continues to create awareness, living and working by example, building towards a world of equality for all.



To purchase your ticket, choose the type of ticket you want to buy, click the purchase button, and you’ll be redirected to the Buskirk-Chumley Theater Box Office to finalize your selection.


Building meaningful connections in relaxed environments is an essential element to Be Golden. Around Bloomington there will be many opportunities to meet other attendees in local bars, restaurants, and coffee shops. For example, women in tech meet up at a local brewery or entrepreneurs meet-up for craft cocktails.
Details coming soon.

5k Gold Rush Walk/Run
Join certified Master Certified Life Coach, author, and keynote speaker, Susan Hyatt on a 5k walk/run. Breakfast and mimosas are included for Gold Badge holders. Everybody receives a keepsake t-shirt.

Gold Lounge
Self-care, self-care, self-care, ladies! Gold Badge holders have the option to get their hair and makeup done along with a photo shoot. Use these photos for your new blog, business cards, or LinkedIn profile.

Liquid Gold Cocktail Reception
Gold Badge holders are invited to make a toast to kickoff Be Golden’s first annual event.
Details coming soon.

Breakfast with Elliott Sailors
Maybe you’ve been following Elliott for years on the runway, or you’ve seen the films and music videos she’s been in. Now you can engage with Elliott in conversation over a delicious meal. This is your chance to interact and ask her all the questions. Meal included from a prix fixe menu.

Lunch with Luvvie Ajayi
So you love her blog and her website and follow all of her hilarious insights on social media? Well, now it’s time to meet her in person over some amazing local food. This add-on puts you at the dining table with Luvvie. Meal included from a prix fixe menu.

Onstage Seating
Up to 12 attendees will have the opportunity to sit on stage during all keynote presentations and then ask questions directly to them during the panel discussion. How exciting to directly interact with Luvvie Ajayi, Susan Hyatt, and Elliott Sailors!

Gold Badge ($599 until August 1)

(After August 1 price increases to $799)

The Gold Badge is an all-­access pass that includes:

  • Admission to keynote speakers
  • Book signing by Luvvie Ajayi’s NY Times Bestseller, I’m Judging You
  • Book signing by Susan Hyatt
  • Access to all interactive workshops
  • Intimate breakfast with Elliott Sailors (first 20 people to register)
  • Access to all meet-ups
  • Gold Lounge (free headshots with hair and makeup included)
  • 5k Gold Rush walk/run with Susan Hyatt (breakfast included)
  • Liquid Gold cocktail reception
  • Option for onstage seating with keynote speakers (+$49)
  • Option for intimate lunch with Luvvie Ajayi (+59)
  • VIP gift bag
  • Copy of Luvvie Ajayi’s book, I’m Judging You

Purchase Gold Badge

Gold Badge Add-On Events

It’s most convenient to purchase these add-on events as a package with the Gold Badge. However, if you want to purchase them later, you can do so by calling or going to the BCT Box Office.

Stage Seating (+$49)

Gold Badge attendees have the opportunity to add on stage seating. You will have the opportunity to sit onstage with the keynote speakers and engage directly with them during the panel discussion. This can be purchased only as a package. Only 12 seats are available.

Purchase Gold Badge & Stage Seating

Lunch with Luvvie Ajayi (+$59)

Gold Badge attendees have the opportunity to experience lunch on October 6th at 1pm with Luvvie Ajayi (prix fixe meal included). You can select your preferences as you check out. Only 20 tickets are available. This is a wonderful opportunity to meet this badass woman over great food.

Purchase Gold Badge and Lunch with Luvvie

Purchase Gold Badge & Lunch w/ Luvvie & Stage Seating

General Admission Tickets ($69 until August 1 / $39 Students w/ ID)

(After August 1 price increases to $89)

General Admission includes:

– Admission to keynote speakers

– Book signing by Luvvie Ajayi’s NY Times Bestseller, I’m Judging You

– Book signing by Susan Hyatt

– Access to all meet ups

– 5k Gold Rush walk/run with Susan Hyatt


$3 for every General Admission ticket purchase and $5 for every Gold Badge purchase will be donated to Girls Inc., a nonprofit organization that inspires girls to be strong, smart, and bold.