Kristen Olson
Owner and Founder, KO Alliance, LLC and CRS LAX, LLC.


Kristen is an innovative marketing professional with 15+ years experience in brand development and management with particular expertise in integrated marketing strategies, influencers, social media, strategic territory management, product development, and relationship building. Her broad background encompasses experience within the highly competitive athletic apparel/shoe/fitness markets.

She is the Founder of KO Alliance, LLC, a consulting firm specializing in helping companies “activate” in niche market space with creative strategy, tactical social and digital plans, and the ability to align key voices/influencers to build brand awareness and drive sales.  She has taken her passion for fitness, a vision to connect personalities and communities, and a drive to make magic happen to deliver a powerful combination of mindful marketing and authentic branding in the new age! Through its unique team of influencers, KOA helps individuals and products create and navigate their journeys, stories and personal brands.  KOA’s game plan is to build varsity brands, foster varsity influencers, connect the two and change the world, one story at a time.

Personal: Kristen was recruited to play lacrosse at George Mason University, where she was a 2x captain and earned her BA in Communication (College Of Humanities and Social Sciences) with a Concentration in PR. Post college she was 5x Reebok CrossFit Games team athlete, earning the 2nd place Team Affiliate Cup finish in the world in 2011. Also, Founder and Owner of CRS LAX, LLC.